“A move like that, though, doesn’t come out of the blue, Airbnb clearly acquired Luxury Retreats based on demand, which is something the luxury travel industry must recognize and adapt to. “By acquiring Luxury Retreats, Airbnb is essentially creating a major hospitality brand spanning a variety of segments, including luxury,” he said. “Vacation rentals are no stranger to the luxury travel industry,” said Taylor Rains, “What Airbnb has done, though, is make that travel option far more accessible than it ever has been. The move is likely due to demand from users, who are interested in an easy experience in renting luxury homes for vacation or business stays. The online marketplace will likely be focusing on bringing more luxury services to its users after the takeover is complete.

Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale properties.

Luxury airbnb